Try a New Custom Build Tool

We would like to invite you to participate in a short piece of research...

HTA has built a tool for engaging customers in custom build by offering them a customisable housetype to investigate online. The housetype is a real style which is due to be build on the Heartlands custom build site in Pool, Cornwall. Potton are working with HTA on this scheme. 

We invite you to spend five minutes using the online tool, navigating through the built-in options and choosing a housetype that would suit you and your family, then we would like you to answer some brief questions about your experience. Your answers will help us to determine whether we are going in the right direction or not, and will help us to refine our work if you think we are getting it right or nearly right.


Step 1. Click on this link to view the online tool

Step 2. Click on this link to answer the survey questions, there are only nine questions.

*Please use Chrome, Firefox or Safari for viewing the above links. Internet Explorer may not work as expected. Also, using mobile devices (especially iPad) is not advised.

Custom Build Tool


Instructions on how to use the Online Tool

Select the icons on the left of the screen to view choices for each floor and the layout of the accommodation. For example, you can choose living and dining on the first floor and 3 bedrooms on the ground floor for a 3Bed two storey house.

Select the icons at the bottom of the page to choose the view, either the whole dwelling or individual floors.

Click on the model and drag to rotate it, or use your fingers if you have a touchscreen.

If this version is slow, we have broken the model down into 3 storey and 2 storey versions:

3 storey version -

2 storey version -


This research is funded by InnovateUK as part of the Digitising Custom Build project. See here for more information.

What is Custom Build?

For Potton and our customers, custom build is a one-of-a-kind home, designed for a specific client and location. Custom Build plots are fully serviced and the process offers a choice of build systems and build routes with a range of support services. Custom Build provides an opportunity to increase equity, lowering risk whilst enabling customers to build their style of home. Watch the custom build video here


  • Tailored to your budget
  • Designed for you
  • Meets your specifications
  • Built for you or by you

Find out more about Custom Build here. You can also view a range of plots we have available across the UK - click here

Thank you for participating.