About Custom Build

For Potton and our customers, custom build is a one-of-a-kind home, designed for a specific client and location. Custom Build plots are fully serviced and the process offers a choice of build systems and build routes with a range of support services. Watch the custom build video here

A Potton Custom Build home starts with YOU...

Designed to meet your needs, tailored for your lifestyle and budget. A Potton custom build home enables you to live in your perfect home, rather than one designed by a developer.

Until recently the process of building your own home was almost universally referred to as 'self build' and this had become well-recognised by both consumers and the development sector.

BBC Video - Could Custom Build Homes help the UK's Housing Shortage?

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In 2011, the Government's Housing Strategy for England introduced the term ‘Custom Build Housing’ to define a new way of procuring a home.

A custom home is a one-of-a-kind home that is designed for a specific client and for a particular location. The custom home builder may use plans created by an architect or by a professional home designer such as Potton. Custom homes afford consumers the opportunity to influence the design, specification, layout and how the custom home is built.

To increase the number of homes built within the UK, Custom Build has now been referenced within the National Planning Policy Framework and local authorities are obliged to make provision for Custom Build within their local plans under the ‘right to build’ policy. Custom Build is therefore becoming an effective tactic to secure planning for developments and will enable the construction of many thousands of homes that are customised to suit the way that we want to live as individuals.



Create a home that is beautifully tailored to you and your family. A home that meets the needs of your lifestyle not the needs of a developer. Build a home that looks the way you want it to, whatever you dream of be it contemporary open plan living, minimalist design, or a more traditional style. Create a home without compromise; specify the design, structure, energy performance and finishes of your home exactly the way you want them.


Building your own home can be hard work even if you employ others to do most or all of the physical labour. Buying a developer home can also be restrictive, especially if you have particular requirements or a unique sense of style. Custom Building with Potton addresses both of these issues and enables you to live in a home that truly suits you. You get to create, your dream home, with a design and layout that works for you and the materials that you want – what could be better.


Custom Building with Potton can bring its own very satisfying environmental benefits , as well as substantial energy cost savings.  We are experts in sustainable construction and can advise on all aspects including building fabric, renewable energy options, rainwater harvesting and the Code for Sustainable Homes (CSH).


By opting to work on your Custom Build home, you can save thousands on the cost of your finished home compared to buying one the same size from a developer. ‘Sweat Equity’ is a great way of not only reducing costs but also building up equity in your home to make your build meet the tightest of budgets.

Find out more

As new custom build sites become available to Potton we will keep you informed. Please register your interest here.  Register Your Interest V1


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